Yesterday I offered an analysis and prospectus of adult beverage conglomerate Brown-Forman (BF-B), one of the largest alcohol distributors in the world; it is also one of our meticulously selected growth stocks. Today I will focus on its bitter rival, Diageo (DEO). Just as Coca Cola (KO) competes with PepsiCo (PEP), and McDonald's (MCD) battles Burger King, Diageo is conducting all out war with Brown-Forman.
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Yelp Needs Help
The Wall Street rumor mill has been working overtime during the past month. Just a week after shares of Salesforce (CRM) popped double-digits following a report that the company was preparing to sell itself for $55 billion, shares of Yelp (YELP) jumped nearly 30% for the same reason.
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Offensive Advertising Pays Dividends
A new marketing campaign by supplement retailer Protein World has people fuming over the company’s decision to use scantily clad fitness models to advertise weight loss products. Many people claim the main goal of the advertisements is to make people feel guilty about their bodies because they are not, as Protein World states, “beach body ready.” In response to Protein World’s promotion, over 70,000 people have signed a petition calling for an end to the offensive advertising campaign.
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Ronald McDonald Is Dying
It’s 3 a.m. and you’re “Ubering” home from a late night out with the bros. Your stomach rumbles in search of something greasy to satisfy your monstrous appetite. Lucky for you, there is a McDonald’s at the upcoming intersection. In your heart of hearts, you know that dollar-menu cheeseburger will make you happier than any one-night stand, but then you realize the satisfaction of the fatty burger isn’t worth a morning run.
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Wall Street Hammers Chipotle
One of the most popular (and most traded) fast food restaurants, the Chipotle Mexican Grill (CMG), reported that its same-store sales (defined on a Y/Y basis) missed analyst expectations for Q1 2015 by 1.4%, thereby offsetting the company's otherwise impressive earnings results of $3.88/share on revenue of $1.09 billion. Although Chipotle’s same-store sales rose 10.4%, this metric fell far short of Wall Street’s expected 11.8% growth rate.
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Investors Interested In "Breastaurants"
In 1983, six businessmen incorporated a new type of restaurant under the brand name “Hooters.” Since first opening in 1983, the Hooters franchise has experienced rapid growth, amassing peak revenues of $960 million in 2007. Now, while I won’t call the founders of Hooters “revolutionary” geniuses, they did nonetheless introduce a new form of dining experience to the restaurant industry, one based on greasy bar food and beautiful young women in crop tops.
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Taco Bell's Brilliant App
Today, society focuses on making the smart, smarter; the thin, thinner; and the quick, quicker. Embracing this trend, Taco Bell’s (YUM) new mobile application aims to make ordering fast food even faster. About a week ago Taco Bell “blacked out” its social media pages in an attempt to raise awareness for its new app, displaying the simple Twitter (TWTR) hashtag "#OnlyInTheApp."
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