As of last Thursday, private health and fitness monitoring company, Fitbit, filed for an initial public offering (IPO) of common stock under the ticker symbol "FIT." In selling equity, Fitbit plans to raise $100 million in additional operating capital; the company also hopes to gauge investor sentiment and promote its product portfolio.
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More Disruptive Than Apple
Modern consumer tech is entirely devoted to developing products that are smaller, thinner, and faster. For example, Millions of people line up every year to get the newest iPhone, which is often a slimmer "upgraded" version of the prior model. As consumer electronics continue this trend, tech manufacturers are faced with a puzzling reality: they must grow sales and heighten product differentiation; the only problem is corporations tend to struggle with innovation.
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Microsoft's Windows Watch
Wearable technology is quickly evolving into the next big consumer electronics market. Companies like Samsung, LG, Sony (SNE), Apple (AAPL), and Motorola (MSI) are racing to get their newest smart watches to the market, especially as the holiday season approaches. Samsung alone has released nearly 10 smart watch variants over the past year, and although the market is far from saturated, it is highly competitive.
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War Of The Smart Watches
Apple’s (AAPL) highly anticipated iPhone 6 debut has come and gone. On Tuesday, September 9th, CEO Tim Cook, and other top executives, took the stage in Cupertino to unveil the next generation iPhone (the iPhone 6 and iPhone 6 Plus) and new iOS 8 platform. Upon conclusion of this expected announcement, Cook reemerged on stage and nonchalantly uttered Steve Jobs' three iconic words: "One. More. Thing."
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Apple's New Watch
Apple (AAPL) has a lot riding on its upcoming fall product releases. Both a new iPhone and smart watch will likely be announced in the coming months; specifically, Apple will address release specs for the iPhone 6 on September 9th. In the week prior, I outlined what consumers should, logically, expect from the highly anticipated iPhone 6 launch.
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Apple's iPhone 6
For the past few years, from an innovation standpoint, Apple (AAPL) has been marred by a lackluster reputation. Since Steve Jobs passed away, Apple has failed to produce iconic, revolutionary devices. Instead of developing new technology, Apple has, to its credit, tweaked existing products.
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Apple's Bright Future
As the third quarter came to end, Apple (AAPL) began to tally its earnings. Historically, the third quarter has been marked by slow growth and decreased earnings for Apple, presumably because the company generally releases its new iPhone(s) in the late fall. This strategy curtails mobile phone sales during the summer, as everyone awaits Apple's newest release.
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