Apple’s (AAPL) 2014 decision to purchase Beats Electronics for roughly $3 billion sparked much debate as to whether the tech magnate had overpaid for Dr. Dre’s headphone conglomerate. The Beats acquisition was by far the largest in Apple’s recent history and signaled the emergence of a new era under CEO Tim Cook (after the 2011 passing of founder and CEO Steve Jobs). Many critics, and shareholders alike, argued that Apple overpaid for Beats Electronics, which is arguably true when solely reviewing public information.
Read More
Apple Beats Down Critics
Last Wednesday, May 28, 2014, Apple (AAPL) announced its $3 billion acquisition of Beats Music. The deal was finalized after three weeks of intense media coverage, and after the negotiations were leaked to the press. Previously, I endorsed Apple’s decision to purchase Beats for several reasons, including its brand recognition value, headphone market share, and popular music streaming service.
Read More
Beats By Apple
In case you’ve been living under a rock for the past week, or studying for finals, you should know Apple (AAPL) is currently pursuing a deal to acquire Beats Headphones. Made iconic by celebrity co-founder Dr. Dre, and countless athletes, Beats headphones have become a popular consumer device among young Americans. If the deal were to go through, Apple would spend $3 billion of its cash reserves.
Read More