This past Monday, Apple (AAPL) held its highly anticipated WWDC Keynote meeting and, while there were no head turning hardware announcements (such as information regarding Apple's upcoming T.V.), Tim Cook and company were nonetheless able to hypnotize the crowd by introducing new software offerings.
The most notable software update comes courtesy of Apple's new iPhone operating system: iOS 9. The new platform features a much enhanced, “Proactive Siri.” While Google (GOOGL) and Microsoft (MSFT) programs have long outperformed Apple's artificial intelligence services, Siri's developers have designed some tremendous upgrades; speaking to Siri is no longer a chore. In fact, Siri has become quite a good listener. She can even predict your questions (which has long been a standard feature of Google Now and Microsoft Cortana). Instead of simply asking Siri questions, the software will now feature relative information based on geography, time, and relevant search history.
In addition to Siri's overhaul, Apple has finally updated its Maps application to include public transportation options. This feature will first be available in 12 cities (like San Francisco and New York), but will likely expand to more large cities in future updates. Lastly, iOS 9 features a completely revamped multitasking interface. For example, iPad users will soon be able to use applications simultaneously (like watch Netflix (NFLX) and write emails).
Tim Cook also thrilled Apple fan boys by introducing Apple Music. This new and long-awaited application is a music streaming service similar to Spotify. However, the main difference between Apple Music and Spotify is that the former does not offer free "on-demand" listening. Apple Music will include certain elements of Dr. Dre's Beats Audio, a service that Apple recently acquired for $3 billion. Starting June 30th, all Apple users will receive free 3-month subscription trials. Apple Music will also be available on Android devices.